Style Guide
Our Logo
Our logo is a symbol of who we are as Oklahoma Baptists.
Advancing the Gospel together looks like hands-on help, sound doctrine and teaching, church mobilization for a cause… and a great logo. Seriously. We represent Christ in all we do, so we want to reflect His creativity and good taste. These standards were created to highlight the thought behind the way we do things, guide further asset creation, and allow for creative freedom.
The Basics
Clear Space
Clear space is 1/2 the height of the logo. This distance is measured from the outermost point of the logo in each direction.
Tagline Version
The tagline version of the logo should only be used at larger sizes, when the tagline will be readable.
Color Backgrounds
Only use the full-color version of our logo on a solid white background. For other applications, use solid Dark Navy or solid White, depending on which offers more contrast with the background.
See our brand colors for details.
Image Backgrounds
When placing our logo on top of an image, use a solid White version of the logo, and apply a 20% black tint to the image.
Fonts
Metropolis
Use for large headings and short, standalone text. Anything larger than 16pt should be set in Metropolis.
HK Grotesk
Use for paragraphs and long-form text. Anything smaller than 16pt should be set in HK Grotesk.
Colors
Dark Navy
#002A3A
HSL 196 100 22
PANTONE 303 C
Tensor Blue
#0071CE
HSL 206 100 80
PANTONE 285 C
Accent Yellow
#FFB548
HSL 36 100 64
PANTONE 1365 C
Accent Red
#FF4438
HSL 4 100 61
PANTONE Warm Red C
Accent Green
#00B189
HSL 165 100 69
PANTONE 339 C
Accent Purple
#8666AC
HSL 266 40 67
PANTONE 265 C
Accent Pink
#E01F8F
HSL 324 85 87
PANTONE Rhodamine Red C
Dark Grey
#5B6670
HSL 207 18 43
PANTONE 431C
Slate Grey
#9CA9B0
HSL 200 10 69
PANTONE 303C @37%
Light Grey
#C8CFD3
HSL 200 5 82
PANTONE 303C @20%
Ultralight Grey
#DDE1E4
HSL 204 2 89
PANTONE 303C @12%
White
#FFFFFF
HSL 0 0 100
Please Don’t…
Change the color of our logo
Add a subtitle or tagline
Add elements
Add a drop shadow
Add special effects
Put an image inside our logo
Place other logos inside the clear space
Rearrange the elements
Squeeze, stretch, or rotate our logo
Use in a sentence
Pair the icon with copy or headlines
Type out our name and use it as the logo - even in our brand fonts
Use on a background with insufficient contrast
Place our logo inside of a shape
Use our old logo
The Oklahoma Baptists Family
These logos represent our five signature ministries. While the work of Oklahoma Baptists extends far beyond these, they have a story and brand that is furthered by a mark tying them back to us. These logos should be treated with the same respect as our Oklahoma Baptists logo.
- The Baptist Messenger
- Baptist Collegiate Ministries
- Falls Creek Conference Centers
- The Robert Haskins School of Christian Ministry
- Oklahoma Disaster Relief
Summary
Oklahoma Baptists are a team, and we are organized around working together, offering accountability. So don’t go rogue! If you have a question about any of these standards, don’t hesitate to reach out to any member of our creative group.
Downloads
Our Logo
Our Fonts
Sometimes we need a quick refresher!
Download or print out this quick-reference style guide to keep on hand for when the need arises.